업계 관계자는 “빵, 과자 등 시판된 가공 식품이 어린이에게 좋지 않다는 인식이 늘면서 집에서 간식을 직접 만들어 먹이는 가정이 크게 늘고 있다”며, “어린이 전용 식자재 시장 규모가 급속도로 확대될 것으로 전망된다”고 말했다.(헬스코리아 뉴스 2010.1.4) (헬스코리아 뉴스 2010. 1. 4 “아이건강
(1) Poor road conditions
-> Not sensitive about max. speed
(2) Indian consumer
- price-sensitive
- expansion of the middle class
- design
1. Economic growth
-> Consumption Increase
2. Better social infra. (road)
-> Cars substitute bikes
3. Demand for mobility
-> car sales will increase
Tata Swach: disruptive innovation in low-cost water filter market
-Strong Product
1. DMB as the Disrupting Technology
1.Changes in the trend of media industry
Media consumption patterns are slowly but steadily changing the digital home, and wireless connectivity enables similar changes outside the home. Disruptive technologies liberalized content release windows, regulatory changes, and a myriad of factors could dramatically change current trend lines of the customers.
Sustanning innvation
기존 한국시장에 진출한 SLEEP BOX 모델
-샤워실 구축
-평면 TV 설치
-초고속 인터넷 PC 구축
-미니 냉장고 배치
-각종 미용용품 배치
-하룻밤 단위의
사용료 지지불 시스템
Etc…
↓
가격책정: 5~6만원
1년만에 시장에서 퇴출
disruptive innvation
개인 샤워실
TV
초고속 인
Usually, disruptive technologies are positioned at 2
In case of Pixar and Computer generated animation, we think It’s safe to say they were positioned at 2 at first place.
At first, CG didn’t quite look nice as much as hand drawn animations.
Yet CG’s cost efficiency was unmatched to that of hand drawn animations.
On the other hand, quality of hand drawn animations were already
2.1 The gap between the rich and the poor
India has become a major economic power. However, the gap between the rich and the poor in India is not negligible. In big cities, like New Delhi and Bangalore, there are many people living with high-income. However, approximately 35% of the people live on less than $1 a day.
2.2 The operational and financial reasons
India is the world's 6th largest
□ Analysis of Information System
1. Bus information System of TOPIS
1.1 Explanation of BIS
As one of the activities of Seoul TOPIS, and the actual focus of our project, TOPIS manages the operation of buses within Seoul. Bus Information System, or BIS, is the system that collects real-time condition of bus operations to provide useful information to the bus companies and citizens. The systema
1 Omnichannel retailing
▶ Today?
The rates of e- commerce of total retail sales
is increasing
&
Much digital retailing is now highly profitable
&
Digital information influences about 50% of
store sales
, 남성전문화장품 ‘리힘(REHIM)’을 출시하는 등 다방면으로 사업 영역을 넓히고 있다.
우리는 이번 프로젝트를 통해 블루클럽의 성공•실패원인을 분석하고 그들이 과거 disruptive전략으로 성공했었던 것을 떠올려 초창기와는 많이 변화된 블루클럽의 전략을 disruptive관점에서 재조명하고자 한다.
Mobilizing Business Opportunities
From Compliance to Competitive Strategy
한 리포트에 따르면, CEO들중 90%가
‘지속가능성’을 회사의 성공적인 미래를 위한 요인으로 여기고 있다
“To realize sustainable consumption,
it is crucial to leverage lifecycle thinking at a strategic level
as a driver of business and policy innovation.”
– Steen